Insight
FPX is a leading technology company in the development and sales of enterprise-level software that simplifies the sales of complex products and services.
Challenge
Based on the complexity of the products, we were tasked to create a streamlined approach to the brand through strategic marketing to simplify the learning curve of their revolutionary software.
Solution
FPX asked us to raise its profile in a competitive and confusing category. We recommended refreshing its entire brand identity, including all sales materials for its suite of software applications.
Outcome
After an exhaustive audit and several strategic planning sessions, we completely retooled the FPX brand and every communication touch point, including all new corporate colors, logo, website, tradeshow booth and office signage.
The new look and more compelling content has gained significant traction for FPX. The new site design greatly improved customer experience. In addition to attracting many more potential clients, the rebrand has better positioned FPX with channel partners and helped accelerate the close of current business deals.
Source: Seven
